Why We Strip Location Data from Your Photos
Protecting your clients' privacy at home sessions and private venues
Every photo your camera takes carries hidden information. Embedded in the EXIF metadata are details like camera settings, timestamps—and often, precise GPS coordinates of where the photo was taken.
For landscape photographers, this might not matter. But for portrait, family, and event photographers? Those coordinates could reveal:
- A client's home address
- A child's school location
- A private venue's coordinates
The Problem with Sharing Location Data
When clients share their photos on social media or with family, that metadata travels with the image. Most people don't realize their beautiful family portrait also broadcasts "this was taken at 123 Main Street."
Our Approach: Privacy by Default
Proof & Purchase automatically strips GPS and location data from every photo you upload. Your clients' privacy is protected before they even purchase.
We preserve the metadata that matters:
- Camera make and model
- Lens information
- Exposure settings (aperture, shutter speed, ISO)
- Date and time (timezone-neutral)
Building Trust with Clients
When you tell clients "I use a platform that protects your privacy," you're differentiating yourself from photographers who send files via Dropbox links with all metadata intact.
Privacy isn't just a feature. It's a promise to your clients.